Simon Ruda suggested there had been an overemphasis on modelling and data
Not enough diversity in No10's scientific ranks to challenge advice, he warned
Described use of fear as 'egregious' and warned of long-term consequences
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Simon Ruda, co-founder of No10's 'Nudge Unit', accused ministers of using scare tactics during the pandemic
The co-founder of No10's 'Nudge Unit' has accused the Government of using scare tactics to get people to follow Covid rules during the pandemic.
Behavioural scientist Simon Ruda suggested there had been an overemphasis on modelling and data that he warned was 'propagandistic'.
'That fear seems to have subsequently driven policy decisions in a worrying feed-back loop,' said Mr Ruda, who help set up No10's Behavioural Insights Team in 2010.
'In my mind, the most egregious and far-reaching mistake made in responding to the pandemic has been the level of fear willingly conveyed on the public.'
Launched under David Cameron's Government, the group was responsible for positively influencing behaviour with tiny changes without introducing legislation.
Its previous successes included boosting diversity in the policeforce, helping the Job Centre get more people off benefits and increasing the number of organ donors.
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Source : https://www.dailymail.co.uk/news/article-10397737/Ministers-used-propagandistic-tactics-scare-public-complying-Covid-rules.html864